Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 16.3, Problem 2CY
Summary Introduction
To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.
Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.
Selective distribution refers to selling or marketing of products through the few selected retailers.
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