Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 16.1, Problem 1LO
Summary Introduction
To discuss : The retail sector in Country U in terms of maketing channels, size, and major companies.
An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.
Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.
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