Chapter 16.5, Problem 1LO

Summary Introduction

To discuss : The 5 types of direct marketing and non-store retailing.

Non-store refers to the business which occurs outside the retail outlet. This retailing involves activities and engages various levels of customers and retailers.

Direct marketing is a type of marketing followed by the marketers to sell the products personal to the customers. In this type of marketing marketers will have direct communication with customers which helps them to know the taste and preference of the customer.