MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 16, Problem 6LO
Summary Introduction
To Discuss: The perception of integrated marketing communications.
Introduction:. IMC is abbreviated as incorporated marketing communications, is a method to deal with making a bound together and consistent brand understanding for shoppers across various channels. It is a methodology utilized by organizations to brand and facilitate their communication effort.
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