MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 16, Problem 5LO
Summary Introduction
To discuss: The perception of AIDA and the affiliation to promotional mix.
Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increase the demand for their products and services they provide to the customers.
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