MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 16, Problem 4LO
Summary Introduction
To Discuss: The elements of promotional mix.
Introduction: Promotions alluded as a set of actions, which convey the item, brand or service to the client. The thought is to make individuals mindful, pull in and actuate to purchase the item, in inclination over various other items in the market.
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Identify the seven components of the promotional mix.
Describe shortly the promotional mix forms.
Describe the elements and the goals of the Promotional mix.
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