MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
Question
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Chapter 16, Problem 5LO
Summary Introduction

To discuss: The role of public relations in promotional mix.

Public relation is the way where companies and people gather together to communicate with their target audience with the goal to create a best impression in customer’s minds.

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