MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 16, Problem 3LO
Summary Introduction
To discuss: The creative decision in emerging an advertising campaign.
An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.
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MKTG 12:STUDENT ED.-TEXT
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