International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 16, Problem 5CTD
Summary Introduction
To discuss: The strategic usage of countertrade as a marketing tool to generate the export revenue.
Introduction:
Countertrade refers to the international exchange of goods and services and not in exchange for money value.
Summary Introduction
To discuss: Risk associated with countertrade strategy.
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International Business: Competing in the Global Marketplace
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