Chapter 16, Problem 1CDQ

Summary Introduction

Case summary:

TMT, a local moving service company began in the year 1985. This company starts its business with $350, an advertisement in newspaper, and a hand-drawn logo.

Person MB was opened the first franchised of company TMT in hometown city A.

Gradually the company has increased its operation and profitability. The company was spread all over the Country U.

The company mainly evaluates the size of the people in the middle class all over the country. They used many new advanced technologies like soft wares which help to identify the location.

Many focused on the franchising of TMT Company because of its web based tracking system and customer focus.

The labor cost, quality control, and cycle time to complete are the main performance metrics of the TMT system. TMT Company was more famous for its analysis and faster mode of running its business. It also has the private cloud system for more efficiency, and to identify the opportunities of the growth worldwide.

Characters in the case:

Company TMT: The local moving service company

Person MB: The franchisee of TMT Company.

To discuss: The ways how the franchise system creates the value of global partners.

Introduction:

The strategy to expand the business is known as franchising. This is the method used to sell the one company’s product by using the company’s reputation to gain more profits.