International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 16, Problem 1RT
Summary Introduction
To discuss: The dimension used in the market potential index (MPI) and the dimension which have a greater importance for a company that markets the product wireless devices.
Introduction:
Market potential index (MIP) is a study to compare the various market potential of markets of the country for Country U exports.
Summary Introduction
To discuss: The dimension used by a company which sells clothing.
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How did Corning address the issues presented in this chapter?
What advice would you give to Corning about planning for innovation?
If you were a Corning competitor, what would worry you most? How would you compete with them?
Look at two articles that talk about planning for innovation. Compare the suggestions they make with the steps that Corning has taken. How are they different? How are they similar?
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International Business: Competing in the Global Marketplace
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