Understanding Business
12th Edition
ISBN: 9781260092332
Author: Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 16, Problem 3DCS
Summary Introduction
To discuss: The selling strategy used by salesperson.
Introduction:
The strategy developed by the administration of the company to sell the product, its marketing and advertisements is known as the selling strategy.
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Check out a sample textbook solutionStudents have asked these similar questions
This activity is important because it emphasizes the steps in the personal selling process and what actually happens in those steps
Personal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow-
up service after the sale. Effective selling is not simply a matter of persuading others to buy. In fact, it is more accurately described today as helping
others satisfy their wants and needs. The best way to understand personal selling is to go through the seven-step selling process. The selling process
varies somewhat among different goods and services, but the general idea stays the same. The goal of a salesperson is to help the buyer buy and make
sure the buyer is satisfied after the sale.
Instructions: Review each step in the selling process and match it with the appropriate activity example
Follow Up
Preapproach
Approach
Close the Sale
3
7
Prospect and
Qualify
Answer Objections
Make a
Presentation
Share three selling approaches you would deploy in your sales team if you are the sales manager. Which is your favorite approach - List the selling approaches and explain how it works.
An area that proves to be challenging for salespeople is that of closing the sale. Salespeople may use either a direct method of asking for the sale or various indirect methods. What is the major difference between the two types?
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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