Understanding Business with Connect Access Card
Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16, Problem 3CT
Summary Introduction

To think critically about: Effect of interactive communication between companies and customers on traditional advertising.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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