UNDERSTANDING BUSINESS W/ACCESS
UNDERSTANDING BUSINESS W/ACCESS
13th Edition
ISBN: 9781266514548
Author: Nickels
Publisher: MCG
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Chapter 16, Problem 2CE
Summary Introduction

To discuss: The task performed, skills needed, pay and opportunity outlook of the public relation specialist.

Introduction: The person that creates and maintains the good public image of the organization, increase the awareness of public about the goals of the organization and design media releases of the company, is known as the public relation specialists.

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1. Sales of humanoid robots by a technology company from January 2024 to December 2025 are shown in the table below: Time Number sold Month Number sold Time Number sold 2024.1 51 2024.6 54 2024.11 44 2024.2 35 2024.7 52 2024.12 47 2024.3 28 2024.8 48 2025.1 2024.4 32 2024.9 42 2024.5 48 2024.10 46 (a) What can the above table of time and sales be called in forecasting? (b) Using Naive approach, develop forecasts for 2025.1. (c) Using 3-Month Moving Average, develop forecasts for 2025.1. (d) Using Exponential Smoothing usinga-0.1, a-0.5, -0.9, develop forecasts for months from 2024.1 to 2025.1. Note: The initial predicted value is taken as the average of the first three observations. (e) Analysing the effect of the above three predictions (-0.1, 0.5, -0.9) by drawing a picture. What is the better value of a to predict by viewing the picture?
2. (a) Control charts are tools used to monitor the stability of processes over time. Explain the purpose of the following control charts, with one example for each chart. i) Median chart ii) Standard deviation chart (b) Assignable variation refers to variations in a process that can be attributed to identifiable sources. List two specific methods for identifying assignable variation in a production process. (c) A bakery is investigating the weight consistency of its bread loaves. Historically, the process has had a standard deviation of 0.05 kg. The average weights from 20 samples, each containing n=10 loaves, are recorded below: Sample Mean Weight (kg) Sample 1 0.503 Mean Weight (kg) 11 0.502 2 0.499 12 0.505 3 0.501 13 0.504 4 0.500 14 0.503 5 0.504 15 0.499 6 0.502 16 0.504 I
50,000 The following chart shows the historical spot buy price graph of nickel on the London Metal Exchange (LME) from 1 May 2021 to 30 Nov 2022. US$ per tonne 45,000 40,000 2/9/2021 35,000 US$19,365/ton 1/5/2021 US$17,477/ton 30,000 25,000 20,000 15,000 30/04/2021 26/05/2021 21/06/2021 14/07/2021 06/08/2021 01/09/2021 24/09/2021 19/10/2021 11/11/2021 06/12/2021 31/12/2021 26/01/2022 18/02/2022 1/5/2022 -US$32,000/ton 15/03/2022 07/04/2022 05/05/2022 30/05/2022 24/06/2022 19/07/2022 11/08/2022 2/9/2022 US$20,175/ton 06/09/2022 29/09/2022 24/10/2022 16/11/2022 Nick is the non-ferrous metals category manager (in-charge of nickel cathodes) of Better Battery Co., a battery manufacturer. He has sourced his nickel cathode supplies from two suppliers: Supplier A and Supplier B. Throughout 2021, both Suppliers A and B complained of increasing nickel costs and wanted to raise prices for the cathodes supplied to Nick's company. As Nick had a firm fixed price contract with Suppliers A and B, he…
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