UNDERSTANDING BUSINESS W/ACCESS
UNDERSTANDING BUSINESS W/ACCESS
13th Edition
ISBN: 9781266514548
Author: Nickels
Publisher: MCG
Question
Book Icon
Chapter 16, Problem 1CE
Summary Introduction

To discuss: The task performed, skills needed, pay and opportunity outlook of the Advertising sales agent.

Introduction: Advertising sales agent is the one, who sells the advertising space to individuals and business, make sales presentation for the clients and maintain the clients account.

Expert Solution & Answer
Check Mark

Answer to Problem 1CE

The tasks performed by the advertising sales agent include; locate and contact the client, explain about the specific types of advertisements to the clients, prepare and deliver sales presentation, prepare promotional plans and recommend about the size and format of the advertisements.

Skills needed in the advertisements agents include; Communication skills, initiative, organizational skills and self confidence. The pay advertising sales agent gets is $49,680 on an average and the opportunity outlook of this field is not very strong, as there is very fierce competition and negative growth rate.

Explanation of Solution

The tasks performed by the advertising sales agent are as follows:

  • To locate advertisement contact the potential clients to offer the advertising services.
  • Explain the clients about various advertising type and their benefit to specific projects.
  • Provide estimated cost to advertise.
  • Prepare and deliver sales presentation to new existing clients.
  • Deliver advertising or illustration proofs to the client to approve.
  • Recommend the appropriate size and format for the advertising.

The skills needed for the advertising sales agent are as follows:

  • Initiative: To meet the sales quota, the agents are expected to be in touch with existing clients, seek new clients and expand the clientage.
  • Communication skill: Good communication skill is must in an advertising sales agent so that they can communicate with the clients about the requirements and designs to ensure that the agent presents and delivers exactly what is expected from them.
  • Organizational skills: Agents work with different clients at different stages and levels of sales process so, the agents must be well organized to work effectively and maintain the tracks of the client.
  • Self-confidence: Self-confidence is essential in a advertising sales agent as the client does not accept the offer to advertise at first, so the agent must be confident enough to call the client again so that agent gains his confidence to get the contract.

Growth opportunity for the advertising sales agent is negative, the growth rate for the agents are -4% which shows decline in the field. There is tough competition for advertising sales agents. They must possess good and competitive skills to grow in such competitive market.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
elijah wants to start a carpet cleaning business. to do so, he needs to purchase a carpet cleaner and advertise. he estimates the cleaner will cost $400 and advertising will cost $1,600 initially. the cleaning solution is fairly cheap, costing only $5 per room cleaned. he also thinks he will have $3 in gas on average for each client. if he charges $40 per room cleaned and cleans an average of 2 rooms per house, how many houses will he have to clean before breaking even? if taxes are 25% of profits, how many rooms will he have to clean before making $5,000 profit? answer the question by making a cvp worksheet similar to the depreciation sheets. make sure it works well, uses cell references and functions/formulas when appropriate, and looks nice.
What insights can you gain from working in a laundry business while maintaining a balance in your personal life? What about the joy of doing your work?
How can you improve your lost and found system in laundry business? Like if there's a customer who has a missing garments and another customer found it accidentally in their clothes?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage