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Chapter 16, Problem 1DQ
Summary Introduction

To explain: The difference between the supply chain and demand management.

Introduction:

Supply chain management:

The supply chain management is the wide range of actions taken to plan, manage, and execute the flow of product from the acquiring of raw materials to the concluding consumption stage.

Demand management:

It is a methodology followed to plan, forecast the demand, and manage them for different products and services. It can be done in macro and micro levels.

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Explanation of Solution

Difference between the supply chain and demand management:

The supply chain management deals with the design and managing of seamless processes across different boundaries to meet the demands of the customer. It is concerned with the supply of products and the rendering of services according to the demands made by the customer.

The demand management is concerned with the managing of demand for the goods and services inside the supply chain. It is contemporary to the supply chain management and it will control the demand levels through important marketing decisions.

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Chapter 16 Solutions

OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)

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