M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 15.3, Problem 2PC
Summary Introduction
To determine: The difference between the three types of the vertical marketing system.
Introduction: The vertical market system is one of the main marketing systems in which all the channel members (wholesaler, retailers, agent, producer) come together to work so that all of them can satisfy the needs and wants of the customer.
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