MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Question
Chapter 15.2, Problem 15.4LR
Summary Introduction
To discuss: The reason for business products shorter than the channels for consumers’ products.
Introduction:
Producers use many alternative ways for the product to get the efficient way to reach the buyer. This leads to many differences between the channels for consumers’ products and business products.
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Examine the development of e-commerce, digital marketing platforms and channels in comparison to physical channels.
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Chapter 15 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Similar questions
- Explain performance of Channels in terms of Customer Service?arrow_forwardHow can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?arrow_forwardHow multiple channels are used to increase sales or to capture a larger share of the market?arrow_forward
- What are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forwardIf you were a channel manager of a big company, can you eliminate a channel member? Why or why not.arrow_forwardProvide insights into how traditional channels ( POP communications, direct selling ) and digital channels, ( social media engagement, content marketing , email marketing ) can complement each other in a comprehensive marketing strategy.arrow_forward
- The marketing channel of a company can become the differentiating factor for its success or failure and thus intermediaries are considered an important element of the business. Discuss the importance of intermiaries in the light of the the above statement.arrow_forwardDefine what marketing channels are in the context of business and marketing and highlight the role of marketing channels in connecting producers to consumers. Discuss the significance of effective marketing channels in the success of a business and also mention the different types of marketing channels that exist and are tailored to various business needs.arrow_forwardUsing the model of consumer and business channels found in the chapter, sketch out as many channels for Progressive as you can. How does each of these channels meet distinct customer needs?arrow_forward
- Discuss the distinction between mobile e-commerce and the other types of e-commerce.arrow_forwardanalyze how digital channels and traditional channels can complement each other in a comprehensive marketing strategy, analyzing integrated marketing campaigns that effectively combine both digital and traditional elements.arrow_forwardExplain in details why companies use marketing channels and discuss the channel design decisions.arrow_forward
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