MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Question
Chapter 15.4, Problem 15.4LO
Summary Introduction
To discuss: The supply chain and logistics management and how they are related to marketing strategy.
Introduction:
Logistic is an activities that is done within the organizations boundaries and supply chain is the network of many companies to work together to lend the product to the market.
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Explain what supply chain and logisticsmanagement are and how they relate to marketing strategy.
What is the difference between Logistics and Supply Chain? Provide an example.
What is the relationship between logistics and Marketing?
Why demand management in supply chain management is
important to marketing?
Chapter 15 Solutions
MARKERTING (LOOSE-LEAF)
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Explain the necessity of introducing and utilizing the logistics information system and explain the visibility of the supply chain.arrow_forwardExplain the term vertical marketing system (VMS)?arrow_forwardEcplain a supply chain and supply chain management. How do supply chain management systems coordinate planning, production, and logistics among supply chain partners.arrow_forward
- Define marketing logistics and list the major logistics functions?arrow_forward2. Are physical distribution and materials management being replaced by logistics management thus became a subsequent concern for the whole supply chain? Why or why not?arrow_forwardRelate supply chain management to logistics, value chain concept, and value network.arrow_forward
- describe, How does e-commerce impact marketing logistics, and what strategies can be used to manage the logistics of online sales?arrow_forwardDefine supply chain management's strategic objectives and explain how procurement, transportation, and distribution affect these objectives.arrow_forwardCritically discuss the nature and importance of marketing logistics as well as the goals of the logistical system.arrow_forward
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