MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 15.4, Problem 15.4LO
Summary Introduction

To discuss: The supply chain and logistics management and how they are related to marketing strategy.

Introduction:

Logistic is an activities that is done within the organizations boundaries and supply chain is the network of many companies to work together to lend the product to the market.

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Explain what supply chain and logisticsmanagement are and how they relate to marketing strategy.
What is the difference between Logistics and Supply Chain? Provide an example. What is the relationship between logistics and Marketing?
Why demand management in supply chain management is important to marketing?
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