Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 15, Problem 2RQ

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Strategies for global business and organizational structure

  • The main strategies include domestic exporting, multinational, franchiser and transnational.
  • Domestic exporting includes heavy centralization of corporate activities in the home country of origin.
  • Production, sales, marketing, finance, and other such functions are set up in order to optimize resources in the home country.
  • Foreign marketing is totally reliant on the domestic home base...

Explanation of Solution

System configuration for supporting global strategy

  • The four main system configurations include centralized, duplicated, decentralized and networked.
  • Centralized system configuration includes systems development and operations that occur totally at the domestic home base.
  • Duplicated system configuration includes systems development that occu...

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