To determine:
The steps that has to be takes to awaken more enthusiasm in the teams to complete the project effectively.
Case Summary:
Reflex systems is specialized in selling exercise equipment to high schools and colleges, small to mid-sized businesses for recreation centres, through a national force of 310 salespeople. The company has encountered and won a great level of sales in the recent past. However, it is facing issues with follow up service systems. Therefore, the CEO of the company has planned to implement a new CRM system to rectify these ongoing issues and attract and retain customers. Customer relationship management (CRM), this is an approach and system to manage a favourable and attractive relationship with existing and potential customer. It supports and aids the management of sales, delivery actionable insights, merges with social media and facilitates team management and communication. Further, it enables to manage customer interactions and problems effectively and efficiently. The ultimate goal is to drive sales growth.
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Chapter 15 Solutions
EBK MANAGEMENT, LOOSE-LEAF VERSION
- The senior managers of a large financial institution recognize the importance of training and development for their staff. They have a clear policy that not only should staff be trained and developed to meet the licensing and legislative requirements that apply to their area of business, but that staff should also be encouraged and enabled to engage in other appropriate development activities. The middle managers, who largely look after staff performance and development, all welcome this policy. They have made it clear to all of their staff that development opportunities are available and can be applied for at any time. Many individual managers have therefore put together a lost of courses that they think might be of interest to their staff, and make these available to staff so that individual members of staff can pick-and- mix the courses that they feel they would like to attend. There is no restriction on the number of courses that are allowed for each staff member, and it is up to…arrow_forward1. Interpersonal Relations in the Organization Consider the importance of interpersonal relations to organization performance and select the correct responses to the following questions. Which of the following situations are likely to cause poor interpersonal relations? Check all that apply. When managers submit invoices to Natalie in accounting without including all the necessary information, Natalie contacts them right away and helps them locate the needed cost center codes and approvals. Brad believes that when Jason makes a mistake, he often tells their boss that Brad is responsible for what went wrong. O Billie worked her way through state college and continues to struggle to pay off student loans, while most of her coworkers attended private colleges and now vacation at their parents' second homes. Deion's manager has given him positive performance ratings for several years and consistently gives Deion the assignments he wants.arrow_forwardRead the above information and answer the above questions Egil “Bud” Krogh was a young lawyer who worked for the Nixon administration in the late 1960s and early 1970s as deputy assistant to the president. Military analyst Daniel Ellsberg leaked the “Pentagon Papers,” which contained sensitive information regarding the United States’ progress in the Vietnam War. President Nixon himself tasked Krogh with stopping leaks of top-secret information. And Nixon’s Assistant for Domestic Affairs, John Ehrlichman, instructed Krogh to investigate and discredit Ellsberg, telling Krogh that the leak was damaging to national security. Krogh and another staffer assembled a covert team that became known as the “plumbers” (to stop leaks), which was broadly supervised by Ehrlichman. In September 1971, the plumbers’ first break-in was at the office of Ellsberg’s psychiatrist; they were looking for documents that would discredit Ellsberg based on mental health. Reflecting on the meeting in which the…arrow_forward
- In exchange for various assets and inventory such as the rights to utilize intellectual property and logos, have in-stadium signage and promotional announcements, access to tickets or the use of players, the company agreeing to a sports sponsorship must provide which items below to the league, team, or entity in exchange for those rights. O All of these are correct. O an advertising commitment to spend a predetermined amount on controlled media and/or broadcast partners O a multi-year commitment O right fee in the form of cash payments Question 27 An advantage for a small firm vs. a large conglomerate agency may be that: O All of these are correct. O Smaller firms are a one-stop shop for services. Athletes receive increased attention and are actually represented by the person her or she originally signed a contract with. O Smaller firms have more history, more reputation, and more contacts. teamearrow_forwardIn the fall of 2013, after returning to Los Angeles from New York, Beall turned her attention to the development of systems for more effective hiring and retention. She brought on a senior director of opera-tions, a regional manager for Southern California, and two full-time field supervisors. She brought in part-time consultants to serve as CFO and to provide marketing support. She also began to be more pro-active about hiring for fit—working with her senior managers to identify and carefully train a large team of technicians likely to remain with the company.Freed by her senior staff to turn away from the minutiae and focus on higher level strategy, she began exploring her options. As a first step, she started conducting extensive research about if and how CleanBeeBaby might be turned into a fran-chise operation. Beall had long believed that there might be huge upside in franchising; residential cleaning franchisor Merry Maids had 1,432 operating units globally (2014 data), for…arrow_forwardLucky’s Marketing Firm has over 45 employees and has offices in 3 states. Jose, a 49-year-old Hispanic person, has worked at Lucky’s for 8 years. A new operations manager is hired. His strategic approach to management leads him to believe that clients are better served by younger staff because they are likely to be more familiar with more recently developed technology. Lucky’s advises Jose that they are reorganizing their operations and that his position will not be included in the new company. Later, Jose finds out that all of the clients he served during his time with the company have been assigned to a newly hired recent IT graduate, Lorenzo, a 22-year-old person of Italian heritage. Jose also finds out that no changes have been made to his prior job responsibilities. Jose wants to file a discrimination lawsuit. 1. Do the facts provided meet the requirements for establishing a prima facie case for any form of discrimination? What kind of discrimination? 2. How does a…arrow_forward
- Always set the right example—when leaders (or marketers) set a poor standard, teams tend to perform poorly, too. Use ethical thinking to promote preventing problems—it is not enough to simply say whether something is ethical. Leaders (or marketers) must be able to instill an understanding that ethical considerations may reduce problems/incidents. The means never justify the ends—leaders (or marketers) are charged with the responsibility of determining whether the means to an end are ethically acceptable. Using these ground rules, create a one-paragraph (approximately 5-7 sentences) philosophy helping marketers ethically lead their teams to a completed promotionarrow_forwardAdham, the CEO at XYZ Company, has recently hired a researcher who was in charge of understanding the lack of innovation in the company's product designs and marketing strategies. The researcher came up with the following conclusion: "I think that the homogeneity of the workforce is the major impediment. I do recognize the importance of hiring from inside the firm and fostering career advancement opportunities. Yet, the firm should not go to the extreme in this approach". Thus, the researcher's analysis of the situation shows that he would recommend the firm to in order to solve the current problem. adopt O Overtime Internal recruitment External recruitment Promotion from withinarrow_forwardAll of the following statements about lame duck presidents are true, except Multiple Choice they may have a difficult time garnering support for their policy proposals than before the election. they no longer need to worry about placating minority legislators. they no longer need to worry about voters. they may find it easier to garner support for their policy proposals than before the election.arrow_forward
- Below is an excerpt from the article: Bennett, R. (2005). Factors associated with student plagiarism in a post-1992 university. Assessment & Evaluation in Higher Education, 30, 137-162.“There is a need for university staff to address forcefully the issue of academic integrity during introductory programs and to explain clearly and sympathetically the objective need for honesty in academic life” (p. 156).Which of the following examples correctly paraphrases the above passage without plagiarizing? Select one: a. During orientations, university staff should be very clear about the importance of academic integrity (Bennett, 2005). b. There is a need for colleges to forcefully address the issue of academic integrity during beginning programs and to explain clearly and sympathetically the objective need for integrity in college life (Bennett, 2005). c. There is a need for university staff to address forcefully the issue of academic integrity during introductory programs and to explain…arrow_forwardCan you use typing to answer both of these quuestions please. I will upvote your effort. Also, please avoid plagiarism for this,arrow_forwardHow to reply to this in 100 words? For this week's discussion, we have been asked to review and discuss the Myers-Briggs Type Indicator (MBTI). This is an extension of the Jungian personality theory, which identifies personality traits that help identify performance measures that make it easier to promote and use employees in a way that will ensure their success (McShane & Von Glinow, 2022). However, there are particular areas in business where this can be used, as it is not a bulletproof evaluation tool, and, per the text, it could be a better tool for performance evaluation and pre-employment. (Coe, 1992). So, how does this apply to the question of the week, and how can we use it in daily business to increase the success of the employee and the business overall? The MBTI tool could promote middle managers to the executive level. Executive-level managers are good leaders with strong communication skills and personality traits that set them apart from the pack (Men, 2015). We…arrow_forward
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub