The case deals with the strategy used by Company S to enter Continent E and Continent A. The initial expansion of Company S is aggressive and decided to open a joint venture with Company S, who is retailer from Country J. The employees from Country U were sent to the store in Country in order to imitate the experience of Company S from north region of Country A. Employees from Country J were sent to the extensive training process, which resulted in enormous success. They have entered the foreign market showing impressive growth. To determine: Whether Company S would establish more stores in other foreign countries or they would concentrate on the existing stores.

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Chapter 15, Problem 2CDQ

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The case deals with the strategy used by Company S to enter Continent E and Continent A. The initial expansion of Company S is aggressive and decided to open a joint venture with Company S, who is retailer from Country J. The employees from Country U were sent to the store in Country in order to imitate the experience of Company S from north region of Country A.

Employees from Country J were sent to the extensive training process, which resulted in enormous success. They have entered the foreign market showing impressive growth.

To determine: Whether Company S would establish more stores in other foreign countries or they would concentrate on the existing stores.

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