International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 15, Problem 1CDQ
Summary Introduction
Case summary:
The case deals with the strategy used by Company S to enter Continent E and Continent A. The initial expansion of Company S is aggressive and decided to open a joint venture with Company S, who is retailer from Country J. The employees from Country U were sent to the store in Country in order to imitate the experience of Company S from north region of Country A.
Employees from Country J were sent to the extensive training process, which resulted in enormous success. They have entered the foreign market showing impressive growth.
To explain: The success of Company S in less-developed foreign market.
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International Business: Competing in the Global Marketplace
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