EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 15, Problem 15.5DQ
Summary Introduction

To discuss: The meaning of public relations and the public relation functions.

Advertising Agency is much the same as a tailor. It makes the advertisements, designs how, when and where it ought to be conveyed and hands it over to the customer. Advertising agencies are generally not reliant on any associations.

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