EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 15, Problem 15.23MML
Summary Introduction

To discuss: Characteristics of an effective advertising.

Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.

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