UNDERSTANDING BUSINESS
UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Chapter 14.4, Problem 7TP
Summary Introduction

To determine: The difference between a manufacturer’s brand, a dealer brand, and a generic brand.

Introduction:

A name, symbol or design that is used by the company to distinguish its product from the product of the competitor is known as a brand.

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