The value enhancers may be included in a total product offer. Introduction: Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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Chapter 14.2, Problem 1TP

Summary Introduction

To determine: The value enhancers may be included in a total product offer.

Introduction:

Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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