Chapter 14.1, Problem 2QS1

Summary Introduction

To Determine:

The factors that influence a company while formulating product strategies in an International market need to be identified.

Introduction:

A product strategy means the idea that is created by a company that provides the roadmap to develop into a product. The companies consider many factors before formulating a successful product. A detailed market analysis and research are done before formulating a strategy to create a successful product.