Case summary:
Company P is the oldest global corporation that started making lighting products. It branched out into a variety of businesses, which included consumer electronics, healthcare products, and domestic appliances. Many research and development activities were centralized at Company P’s headquarters in City E.
Company P continued to underperform against its world-wide rivals. In order to achieve the aim of improving 3 billion lives of people, the healthcare unit’s slogan became “creating the future of healthcare”.
Characters in the case:
Company P,
City E.
To determine: The reason for Company P’s reorganization, its attempt for success, and whether the company could reorganize the structure often as well as maintain the competitiveness.
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Chapter 14 Solutions
International Business: Competing in the Global Marketplace
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