International Business: Competing in the Global Marketplace
International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 14, Problem 1CDQ
Summary Introduction

Case summary:

Company P is the oldest global corporation that started making lighting products. It branched out into a variety of businesses, which included consumer electronics, healthcare products, and domestic appliances. Many research and development activities were centralized at Company P’s headquarters in City E.

Company P continued to underperform against its world-wide rivals. In order to achieve the aim of improving 3 billion lives of people, the healthcare unit’s slogan became “creating the future of healthcare”.

Characters in the case:

Company P,

City E.

To determine: The reason for Company P’s organizational structure to make sense early on in its existence and the reason for its structure to create problems for the company.

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