EBK DATABASE SYSTEMS: DESIGN, IMPLEMENT
EBK DATABASE SYSTEMS: DESIGN, IMPLEMENT
12th Edition
ISBN: 8220101450739
Author: Morris
Publisher: YUZU
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Chapter 14, Problem 21RQ
Program Plan Intro

Predictive analytics:

  • • Predictive analysis is focuses on predicting outcomes of future data with a high degree of accuracy.
  • • It creates advanced model for end user using statistical tool.
    • ○ The tool answers questions about future data occurrences.
  • • For example, a predictive model could be used to forecast future customer behavior, such as a customer response to a target marketing campaign.

Explanation of Solution

Impact of Big Data in predictive analytics:

  • • Predictive analytics needs a high level of expertise with statistical methods and the ability to build predictive data models.
  • • As a result, it is usually the domain of data scientists, statisticians and other skilled data analysts...

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