CONNECT CODE CUSTOM FOR USM MKT
CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
Book Icon
Chapter 14, Problem 1MA
Summary Introduction

To discuss: Whether Person X must establish the price greater or lesser than the competition.

Expert Solution & Answer
Check Mark

Explanation of Solution

Given situation:

Person X and his roommates are planning to start a pet grooming service to assist himself through college. There are already 2 well-organized pet services in his district.

Setting-up the price greater or lesser than our competition is based on various factors, which includes the kind of services that is provided, the breadth of service, perceived value, and the experience that one gains. As Person X is a college student not with much experience in pet grooming, it may be wise to establish a price, which is lower than the competition.

As people look for deals and the college students can give value at a lesser price, the consumers must encourage the efforts that are made through college and must be ready to pay a cost little lesser than the competition however, it must be still enough to make a reasonable gain.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.
Using Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examples
How can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,