PSYCH
PSYCH
4th Edition
ISBN: 9781305091924
Author: Spencer A. Rathus
Publisher: Cengage Learning
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Chapter 14, Problem 1FI
Summary Introduction

Introduction

Attitudes toward any particular circumstance are formed by a combination of factors. Certainly, genetics plays a role. Larger factors, though, are conditioning and observational learning. Are you a fan of a particular sports team because your parents were? That is a result of conditioning. Are you a fan of that team because you have seen them be successful over the years? That is observational learning. Finally, there is cognitive appraisal. Cognitive appraisal allows us to examine our own attitudes and modify them as circumstances warrant.

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In this case, the correct answer is “cognitive.” Cognitive appraisal is the area of attitude affirmation which allows us to change or modify our attitudes over time. Our initial attitudes can act as anchors that ground us in a system of belief. However, cognitive appraisal is a mechanism by which those attitudes can change somewhat upon exposure to new information.

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