Management
13th Edition
ISBN: 9780133935813
Author: Stephen P. Robbins; Mary A. Coulter
Publisher: Pearson Education (US)
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Question
Chapter 14, Problem 18DQ
Summary Introduction
To explain:
The reason for which the company officials did not immediately address the issue and such a response led to a problematic situation.
Introduction:
Within a much competitive and fast paced business environment, it is essential that organizations address issues as and when they arise. In the case of the organization mentioned, the officials have underestimated the power of social media and decided to wait-and-see what would come their way once it calms down. The said decision led the problem to a worse situation creating serious damage to the reputation of the organization.
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