Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.6CTE
Summary Introduction

To analyses:  Whether the advertising campaign of a company has been changed or remains same for several years and whether the type of appeal has been changed.

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