Few years before, Company V, the one of the biggest producers of trucks (commercial) in the world have faced a challenge. It plans to launch 5 new trucks model in a year. For this Company V needs more communication with the customers so that all the people will talk more about the trucks. It does not want just to have contact with the corporate truck buyers. It wants to target the regular users. Characters in the case: Company V To discuss: Whether the consumer marketing approach by Live test is suitable for the B2B marketers.

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Chapter 14, Problem 14.20CC

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Case summary:

Few years before, Company V, the one of the biggest producers of trucks (commercial) in the world have faced a challenge. It plans to launch 5 new trucks model in a year. For this Company V needs more communication with the customers so that all the people will talk more about the trucks. It does not want just to have contact with the corporate truck buyers. It wants to target the regular users.

Characters in the case:

Company V

To discuss: Whether the consumer marketing approach by Live test is suitable for the B2B marketers.

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