EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 14, Problem 14.17VC
Summary Introduction
Case summary:
Company O is well known for the kitchen gadgets. Later it moved to expand products for garages, bathrooms, baby’s room, offices and deals with medicines cabinets. It enters all the houses of Country U with traditional marketing.
In the current prevailing market situation Company O focused on recreating and modifying its strategies.
Characters in the case:
- Company O
To discuss: The way how the Company O modified the company’s marketing mix and whether these changes are in line with the company’s mission.
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