EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 11QA
Summary Introduction
To define: Ways to approach customers and reason for types of approaches work differently in different situation.
Introduction: Different customer’s demands different ways for product to fulfill their need. So, business has tried different approaches to contact the customer in order to fulfill their needs. Approaches like buddy approach, solution selling, consultative selling, and customer personality selling are used to know the buyers.
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