Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
5th Edition
ISBN: 9781337494809
Author: William M. Pride, Robert J. Hughes
Publisher: Cengage Learning
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Chapter 13.9C, Problem 3CC
Summary Introduction

To determine: The six steps of personal-selling process.

Introduction: Personal Selling is a procedure where an individual sales representative offers an item, service or answer for a customer in the wake of meeting in person.

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Discuss the importance of perception in personal selling.
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