Chapter 13.6, Problem 2.1CQ

Explanation of Solution

Management challenges

• The main management challenge is that managers need to understand and support the idea that each web site or process requires a different set of processes.
• It may sound more expensive to develop apps and web sites with different set of processes.
• It will also pay off with greater customer satisfaction.

Organization challenges

• A mobile strategy involves more than selecting mobile devices, operating systems, and applications.
• It also involves changes to business processes, changing the way people work and the way a firm interacts with its customers...