STATISTICS F/BUSINESS+ECONOMICS-TEXT
13th Edition
ISBN: 9781305881884
Author: Anderson
Publisher: CENGAGE L
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Chapter 13.5, Problem 30E
A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (data in thousands). Three advertising designs and two different-size advertisements were considered. The data obtained follow. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement. or interaction. Use α = .05.
| Size of Advertisement | |||
| Small | Large | ||
| A | 8 | 12 | |
| 12 | 8 | ||
| Design | B | 22 | 26 |
| 14 | 30 | ||
| C | 10 | 18 | |
| 18 | 14 | ||
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Chapter 13 Solutions
STATISTICS F/BUSINESS+ECONOMICS-TEXT
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