Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13.5, Problem 13.5AQ

Bass pro Shops offers a vast arrays of products for the wide range of outdoor enthusiasts who visit its stores. Dividing its market into identifiable segments is crucial to the success of the company. What different market segments do you think the company targets?

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