Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 2PPT
Summary Introduction

To discuss: The way in which the company’s website helps in strengthen its relationship with its stakeholders.

Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.

A person, group or an association that has intrigue or concern in an association and can influence or be influenced by association's activities, destinations and strategies.

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