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a.
To discuss: The different name for the restaurant.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
b.
To discuss: The location for the restaurant.
Introduction: The process in which the potential customers who might be interested in the company’s product are identified and persuaded, that group of people is termed as target market.
c.
To discuss: A promotional program.
Introduction: promotion involves the methods and techniques the sellers can use for informing people about the product as well as encouraging and motivating them to buy the products offered.
d.
To discuss: A way to establish a long-term relationship with customers.
Introduction:
Customer relationship management gives the idea to enhance customer satisfaction and helps in stimulating long-term customer loyalty.
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Chapter 13 Solutions
Understanding Business
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