Consumer Preferences. In 2018, consumer goods giant Procter and Gamble (P&G) had more than 20 brands with more than $1 billion in annual sales (P&G website, https://us.pg.com/). How does a company like P&G create so many successful consumer products? P&G effectively invests in research and development to understand what consumers want. One method used to determine consumer preferences is called conjoint analysis. Conjoint analysis allows a company to ascertain the utility that a respondent in the conjoint study places on a design of a given product. The higher the utility, the more valuable a respondent finds the design. Suppose we have conducted a conjoint study and have the following estimated utilities (higher is preferred) for each of three different designs for a new whitening toothpaste.
At the .05 level of significance, test for any significant differences.
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Chapter 13 Solutions
Essentials Of Statistics For Business & Economics
- Let X be a random variable with support SX = {−3, 0.5, 3, −2.5, 3.5}. Part ofits probability mass function (PMF) is given bypX(−3) = 0.15, pX(−2.5) = 0.3, pX(3) = 0.2, pX(3.5) = 0.15.(a) Find pX(0.5).(b) Find the cumulative distribution function (CDF), FX(x), of X.1(c) Sketch the graph of FX(x).arrow_forwardA well-known company predominantly makes flat pack furniture for students. Variability with the automated machinery means the wood components are cut with a standard deviation in length of 0.45 mm. After they are cut the components are measured. If their length is more than 1.2 mm from the required length, the components are rejected. a) Calculate the percentage of components that get rejected. b) In a manufacturing run of 1000 units, how many are expected to be rejected? c) The company wishes to install more accurate equipment in order to reduce the rejection rate by one-half, using the same ±1.2mm rejection criterion. Calculate the maximum acceptable standard deviation of the new process.arrow_forward5. Let X and Y be independent random variables and let the superscripts denote symmetrization (recall Sect. 3.6). Show that (X + Y) X+ys.arrow_forward
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- 9. The concentration function of a random variable X is defined as Qx(h) sup P(x ≤x≤x+h), h>0. (b) Is it true that Qx(ah) =aQx (h)?arrow_forward3. Let X1, X2,..., X, be independent, Exp(1)-distributed random variables, and set V₁₁ = max Xk and W₁ = X₁+x+x+ Isk≤narrow_forward7. Consider the function (t)=(1+|t|)e, ER. (a) Prove that is a characteristic function. (b) Prove that the corresponding distribution is absolutely continuous. (c) Prove, departing from itself, that the distribution has finite mean and variance. (d) Prove, without computation, that the mean equals 0. (e) Compute the density.arrow_forward
- 1. Show, by using characteristic, or moment generating functions, that if fx(x) = ½ex, -∞0 < x < ∞, then XY₁ - Y2, where Y₁ and Y2 are independent, exponentially distributed random variables.arrow_forward1. Show, by using characteristic, or moment generating functions, that if 1 fx(x): x) = ½exarrow_forward1990) 02-02 50% mesob berceus +7 What's the probability of getting more than 1 head on 10 flips of a fair coin?arrow_forward
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