EBK PEARSON ETEXT INTERNATIONAL BUSINES
EBK PEARSON ETEXT INTERNATIONAL BUSINES
9th Edition
ISBN: 9780136846871
Author: Wild
Publisher: VST
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Chapter 13.3, Problem 1QS3
Summary Introduction

To Determine:

Mention types of contractual entry modes.

Introduction:

Contractual entry mode can be defined as the method of entering the international market by entering various types of contracts such as franchising, licensing, management contracts, etc.

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