
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 13.3, Problem 1QS3
Summary Introduction
To Determine:
Mention types of contractual entry modes.
Introduction:
Contractual entry mode can be defined as the method of entering the international market by entering various types of contracts such as franchising, licensing, management contracts, etc.
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