
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Question
Chapter 13.1, Problem 2QS1
Summary Introduction
To Determine:
Mention the process of selling goods from company to intermediaries and then resell to buyers in the target market.
Introduction:
The selling of the goods from company to intermediary and then to the ultimate consumer or buyer is known as ‘Indirect channel of distribution’.
Indirect channel of distribution can be defined as the channel of distribution of goods in which one or more intermediary are involved and there is no direct contact between the manufacturer and buyer.
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International Business: The Challenges of Globalization (8th Edition)
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