International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 13, Problem 4TAI2
Summary Introduction
To Determine:
Market entry modes which offer great control.
Introduction:
Market entry modes are the modes in which an organization decides to enter into the foreign market with a number of available options. These modes of the market come with the risk and control, but low-intensity entry modes minimize risk.
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International Business: The Challenges of Globalization (8th Edition)
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