Chapter 13.3, Problem 17E

Marketing Ethics. In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company’s strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts form social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company’s values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values).

1. a. Use α = .05 to test for significant differences in perception among the three groups.
2. b. At the α = .05 level of significance, we can conclude that there are differences in the perceptions for marketing managers, marketing research specialists, and advertising specialists. Use the procedures in this section to determine where the differences occur. Use α = .05.